Leeds appeals to Channel 4 to swipe right for digital love

“As the collective of agencies were discussing what was needed to get Channel 4 to understand the huge potential Leeds has to offer, it was pointed out that we were in effect writing a love letter to Channel 4,” said Ashley Bolser, MD of Bolser.

“We need them to understand how passionate we are, and how much of a perfect match we believe Leeds to be for them. As no one writes love letters anymore, we decided we could bring a fresh new take on this approach and update the concept, using our digital skills. We also felt this was a great way to showcase the huge talent we have in the creative industries in the city, something very important when it comes to attracting such a key player to the North.”

Bolser added that the app was a “labour of love, with no external funding.”