London fashion retailer Perry Ellis has appointed the digital division of Media Agency Group, Click Tap Media, to manage a range of digital services for its brands Farah and Original Penguin.
Click Tap has been tasked with raising awareness of the brand, predominately through social media to drive revenue and return-on-investment.
John Kehoe, Chief Executive Officer of Media Agency Group, said: “We are delighted to work with the Original Penguin and Farah brands from the Perry Ellis Group. Both brands have well-established reputations and are menswear wardrobe favourites.
“The fashion industry has turned towards digital technology – social networks and paid for advertising have become key elements of fashion companies’ strategies. We have a great expertise working with fashion brands and look forward to using our know-how to grow both brands presence on social media and drive revenue, delivering ROI.’’
Claire Baker, Head of Ecommerce EMEA for Perry Ellis, added: “We are pleased to be starting this exciting journey with MAG and expanding our reach within the social channels. We are confident in the results MAG will be able to deliver this coming year and look forward to working with their team of experts.”
MAG is one of the UK’s leading independent agencies and has its HQ at MediaCityUK Manchester. It recently announced it had opened an office in the creative community of Shoreditch in London.
Its clients include I saw it First, Visit Mexico, Herbalife, Protyre, Bermuda Tourism and Sykes cottages.
