Former Arla director joins Mindjumpers to expand in the North

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by Stephen Chapman

Mindjumpers has recruited former Arla director, Ben Smith, to run its new Leeds office.

The Danish social and creative agency is hoping to use Leeds as a base from which to accelerate growth across the North of England.

Smith was business unit director at Arla and will take full responsibility for the leadership of the agency’s UK operations. 

“We couldn’t be happier to have someone with Ben’s experience on-board to run our U.K. expansion. At a time where consumers are continuously changing their habits and their expectations of brands and retail, we need to evolve our expertise beyond our marketing specialism and into connecting the full consumer journey,” explained Jonas Nielsen, Mindjumper’s group CEO and founder.

“Ben’s capabilities will enable us to offer an increased breadth of service that is increasingly relevant across all channels and locations.”

Mindjumpers is 10 years old next month and is one of the leading social agencies in Denmark, with a client list including Lego, Carlsberg and Arla.

"I couldn’t be more excited to join Mindjumpers – an agency that I have had a fantastic experience of working with as a client and one who continue to develop their proposition along with a huge ambition for growth,” added Smith.

“I am excited about supporting the business to evolve beyond great marketing strategy and content creation and continue their development in helping to create consumer-centric organisations that connect across both insight, marketing and sales”.

Nielson explained that the company had evolved “beyond content and social management” with a new focus on helping organisations work “with digital” and Smith’s appointment was a first major step towards this “consumer-centricity.”

“The future is clear. Our focus is, with a consumer centric approach, to help companies connect their marketing and sales channels and develop a consultancy arm that focuses on helping companies insource digital capabilities across both,” he stated.