Topps Tiles chooses Code for 'optimum online experience'
Code Computerlove has been appointed to an e-commerce brief by Topps Tiles.
The UK’s biggest tile specialist has chosen the digital agency to support its drive to deliver the “optimum online experience” and improving the multi-channel journey for customers.
Topps Tiles has annual sales of more than £200m per year and over 370 stores nationwide. A key objective for future growth is to create a “seamlessly integrated” shopping experience across online and offline channels.
Research has shown that 75% of customers go online before visiting a Topps Tiles store.
Topps Tiles will be utilising Code Computerlove’s in-house user testing lab for moderated user testing that will be combined with an in depth data review. The programme will then deliver ongoing testing and experimentation to deliver new features and changes that will best achieve revenue growth and enhance the customer experience, both online and in-store.