Organic performance agency Digitaloft has announced that Amy Irvine will be joining its senior leadership team as Digital PR director.
Irvine will join James Brockbank (MD) and Nina Edwards (commercial director) in leading the agency as it continues its work across SEO, digital PR and content in both the UK and international markets.
Irvine rejoined Digitaloft in 2020 following a spell away which included almost two years as an account executive at Leeds’ Boutique.
“Amy has been pivotal in contributing to the growth of the agency over the past few years,” said MD Brockbank. “We’re incredibly proud of how far she has come and can’t wait to see what she does next in this new role.”
The move follows Amy’s PR Leader of the Year win at The Drum Awards in December 2023.
“Since rejoining Digitaloft in 2020 I’ve progressed from leading on the agency’s biggest budget clients to now overseeing the whole Digital PR offering at the agency,” Irvine said. “We’ve grown the digital PR team to over 45 talented individuals and we’re showing no signs of slowing down. We’re also bringing our Digital PR Summit in person to Manchester for the first time in April and it’s a really exciting time to be working at the agency.”
Digitaloft has offices in the Lake District, as well as Manchester and London.
