Take a look at a selection of the marketing content which will be taking place on the Digital City Network throughout the festival. To see the full agenda, including the rest of the event series’ tracks, click here.
What’s on the Marketing Track at Digital City Festival 2021
Manifest x Tommee Tippee: Demystifying the realities of infant feeding through The Boob Life
April 13th, 11am
Manifest worked with Tommee Tippee on The Boob Life, a unified campaign which put mums front and centre to show the realities of infant feeding journeys. The campaign was faced with praise when it launched in February but also censorship from places like Facebook, which removed the video.
Neil Knowles of Tommee Tippee; Chomoi Picho-Owiny, Emily Huyton, and Isabel Thomson of Manifest; plus marketing consultant Fiona Wylie will be discussing the challenges of tackling such a sensitive and personal subject and why it’s important to use digital content and creativity to break the boundaries of topics like this.
Top 5 social trends to light the way forward in 2021
April 14th, 11am
Dominique Elsey, Industry Marketing Strategist at global social platform Hootsuite, will be providing the inside track on what matters in social for brands and businesses this year.
She’ll be drawing on survey data from 11,000 marketers, diving into the most pressing questions facing marketers today, the key trends you should focus on in 2021, and how to put them into action.
Solving Bias in the Digital World
April 15th, 10am
Global agency Manifest will host two important figures in this conversation on addressing bias and prejudice, which threaten the potential of digital to be inclusive and transformational. TikTok’s Head of Partnerships & Community and behavioural and data scientist Dr Pragya Agarwal will talk to Manifest’s Julian Obubo, Head of Diversity and Inclusion and Lee Benecke, Digital Director, on tackling bias.
Moderated by Jamie Klingler, MD of Incite Global, the panelists will discuss ways to address prejudice and make digital a more diverse and inclusive space, better prepared for the world we live in.
How do high-performance marketing teams like Ralph Lauren succeed with content?
April 15th, 3pm
Brands are producing more content than ever before – and content is king, but managing large amounts of digital files can be a huge challenge.
Michael Paxton of Canto will be talking about the biggest difficulties that organisations face in this field, and cover the tools and processes required to tackle these challenges and recover more time for your creative teams.
It’s not me, it’s you(r brief)
April 19th, 12:30pm
CTI Digital’s Head of Strategy and Experience, Matt Smith, will be looking at some recent changes in the digital industry. He’ll tackle a new issue – clients approaching agencies without defining a clear problem.
Matt will help attendees better define their problems or challenges; communicate what they want and need openly, but clearly; write better briefs; and create better digital solutions.
Carving a career in design
April 19th, 1:15pm
This masterclass for aspiring creatives will see Dept’s Head of Design Adam Bee providing advice to help them succeed.
Adam will be discussing the multiple paths to becoming a designer, the in-demand skills, and how to stand out.
Is your content really worth it?
April 20th, 1:30pm
Being consistent with your content is key, says content marketing consultancy Katie Lingo. In this session, Founder Katie Thompson and Co-director Craig Taylor will be talking about how to measure the true value of your creations, using industry data and empirical evidence from Katie Lingo’s own content marketing campaigns.
The interactive session will explore how to research and build on your ideas, what metrics to measure, and how to use multiple channels to reach your audience, no matter what your industry.
Applying the hedgehog concept to search
April 20th, 3pm
What is the hedgehog concept? Alex Wright, Head of Search at Clicky Media, will be exploring what the concept is and how people can use it.
He’ll talk about how best to structure your team and strategy to help you implement the hedgehog concept when it comes to succeeding in search.
To learn all about Digital City Festival and register for your place – immediately providing access to the Digital City Network where the event series will be hosted – click here.
The full agenda – featuring Tracks across Marketing, eCommerce, Media and Culture – is also available online.
