Designer furniture brand Swoon has expanded its contract with digital performance agency IDHL after an overhaul of online services underpinned strong business growth.
The furniture brand first started working with IDHL in 2020, utilising the team’s web services expertise to accelerate growth through a connected customer-centric approach. This proposition was designed to address specific operational and technical challenges.
IDHL created significant business value in automating back-end processes for Swoon, giving the retailer a scalable view of their inventory while building a fast, future-facing website fit for the world of mobile commerce.
User experience and performance were further enhanced by implementing smart data flows with applications and technology, working across the customer journey to optimise and convert performance at speed.
Following on from this success, Swoon has now expanded its contract with IDHL to encompass paid media (PPC and Paid Social), technical SEO and digital PR as well as web services.
Brian Harrison, CEO at Swoon, said: “Since working together, the IDHL team has worked with us to understand and address a breadth of operational and technical processes. This has driven real value and transformational results for our business, and we have been impressed by their strategic partnership approach.
“IDHL understands every facet of the digital customer journey and the work undertaken so far to scale-up and automate our processes gives our customers a fast, mobile-friendly experience; ultimately preparing us for the next stage of our journey. This is absolutely critical in a competitive market and we’re so pleased to now add further digital performance support from the IDHL team.”
Sharon Palmer, director of group accounts and client success at IDHL, added: “Working with the Swoon team to accelerate growth for their business has been incredibly rewarding to date. Our expert teams know the intricacies of eCommerce in the retail landscape, and being able to implement high-quality technical and performance strategies enables us to effect positive, lasting business change for clients.
“We’re thrilled to expand our relationship with Swoon to enhance their digital performance further via Paid Media, Technical SEO and Digital PR alongside Web Services.”
IDHL, which has three divisions – Intelligence, Performance and Web & eCommerce – has specialist teams across the UK focused on accelerating growth for clients with the delivery of integrated services. Predominantly working with luxury and fashion brands, financial services, industrials and professional services, IDHL works to accelerate business growth for clients.
