Dept is establishing a specialist data practice at its UK headquarters in Manchester.
The global digital agency has recruited Matt Lacey from the city’s Ello Group to become Director of Data, CRO and Insights. He will be responsible for the “rapidly expanding” practice which will work with clients to accelerate growth through data analysis, activation and optimisation.
“I’m thrilled to be joining the DEPT® team at such an exciting time in the data and analytics space,” he said.
“What was once a nice to have has quickly become a necessity for brands to achieve commercial success in the new digital reality, and this is a great opportunity to implement and elevate data strategies, tools and techniques for a range of world-leading brands.”
The former Performance Director of Code Computerlove has also held senior roles at Econsultancy, PRWD and iProspect as well as being a guest lecturer at Alliance Manchester Business School
“The digital landscape has seen hugely transformative change throughout the last couple of years and with so many companies now vying for customer attention, brands are recognising the need to make decisions based on insight rather than instinct in order to achieve their aims,” explained Brian Robinson, Managing Director of DEPT® UK.
“In response, data strategy has rapidly risen up brands’ priority list and we’ve seen an exponential increase in demand for analysis and activation services, particularly from our e-commerce, financial services and manufacturing clients.”
