Dentsu UK&I has extended its media contract with the Co-operative Group for a further 2 years.
The agency will work across the Manchester-based group’s businesses, including Co-op Food, Co-op Funeralcare, and Co-op Insurance.
“We are excited to continue our partnership with dentsu, to help us achieve our vision of ‘cooperating to build more value for our member-owners every day’. Their innovative approach, top talent and dedication to excellence have been instrumental in growing our successful relationship with them,” said Kenyatte Nelson, Chief Membership and Customer Officer at Co-operative Group.
“We are looking forward to building on this strong foundation and shared values, to explore together new ways to connect with our audiences and drive positive change.”
Over the last 5 years, dentsu, in conjunction with its media agency Carat, has delivered campaigns including new brand platform,“Owned by You, Right by You,” and Co-op Funeralcare’s social-first collaboration with Channel 4 for “Celebrity Send-off.”
Dentsu said it had also partnered with with the newly established Co-op Media Network “as part of its commitment to digital and data transformation.” This is to allow brands to tap into enriched Co-op member and customer data, offering insights into shopping behaviours.
“At Carat, we are guided by dentsu’s Sanpo Yoshi philosophy – good for people, good for society, and good for business. It’s integral to the work we produce and the client relationships we build,” stated Matthew Landeman, Chief Client Officer at Carat UK.
“In the Co-operative Group, we know we have a partner who not only shares our values but also our commitment to excellence and industry leadership. Together, we are looking forwards to driving innovation, transformational change, and creating meaningful connections with current and new member-owners”
