Dentsu Creative has been appointed as the agency of record for Ferrero in the UK, ensuring a local-first creative approach and brand consistency across the portfolio.
Dentsu’s ability to deliver a seamless, integrated solution across creative, media, and production was key to securing this prestigious appointment. Collaborating with dentsu agencies Carat for media alignment and Tag for creative production, Dentsu Creative is set to provide a unified and scaled solution for Ferrero.
The new engagement will span Ferrero Rocher, Kinder, Nutella and Tic Tac. With Dentsu’s Manchester team taking the lead on the account, from concept to execution Dentsu Creative’s end-to-end creative and production capabilities will ensure every campaign is anchored in customer, culture and craft.
A Ferrero spokesperson said: “We are looking forward to collaborating with the Dentsu agencies on our brand portfolio. Dentsu’s strategic thinking and ability to work in an integrated way with its other agency partners offer us a comprehensive solution to our growing and changing needs.”
Jessica Tamsedge, CEO of Dentsu Creative, added: “These are iconic brands, beloved by the British public. We could not be more delighted to be working with the Ferrero teams to reignite brand love in the spaces and places that matter most to today’s audiences.”
