Manchester-based Democracy PR has been selected by talkSPORT BET to support its new market activation following a competitive search and selection process managed by The GO! Network.
TalkSPORT BET, a part of BVGroup, is an independent gambling operator and technology solutions provider.
Democracy PR will spearhead a brand activation project for the launch of talkSPORT BET’s Lucky Dip game, featuring former footballer and TV pundit Ally McCoist.
Initially, talkSPORT BET approached agencies directly but later turned to The GO! Network to leverage its expertise in finding a partner with the necessary experience and capabilities to enhance communications strategy.
James Kennedy, head of talkSPORT BET at BVGroup, nsaid: “We approached some agencies directly, but after the intro call with GO! I thought it sounded very interesting and wanted to see what they delivered to match our requirements.”
Following a thorough selection process and a final competitive pitch, Democracy PR emerged victorious due to its outstanding proposal and relevant industry experience.
Jennifer O’Grady, head of agency at Democracy PR said: “Giving a challenger brand like TalkSPORT BET a bigger voice in the highly competitive sports betting arena is what we are all about at Democracy. This project of football and fun was the perfect coming together for our team.”
Kennedy added: “The GO! Model is a no-brainer. I was waiting for some sort of catch, but it never came. The whole process was easy and enjoyable. They immediately understood the brief, asked the right questions and were direct in explaining what they felt was required to find us the perfect agency partner within our tight deadline. We’re really excited to be working with Democracy.”
