Avant PR has been appointed by beauty brand, Delhicious, to handle its national media campaign, celebrity seeding and influencer relations.
The Manchester agency will be launching the brand to UK press and consumers.
It will focus on the company’s Indian heritage and products, which feature a signature ingredient of black Assam tea.
“Delhicious brings something new to the skincare market, with products that have deep roots in natural healing and proven results. We’re excited to be working alongside such an innovative new brand, and are confident that we’ll deliver an outstanding PR campaign,” said Ellen Kelly, Director and Co-Founder of Avant PR.
Avant has recently been appointed by sustainable tissue brand The Cheeky Panda, clothing label House of Maguie and men’s grooming brand Hawkins & Brimble.