Dunphy, a Rochdale-based manufacturer of industrial-scale burners and combustion equipment for some of the world’s largest companies such as Shell, Nestlé, Heineken, British Gas, and Coca-Cola, has unveiled its rebrand and new website.
The rebrand, led by Dawn Creative, signifies Dunphy’s commitment to innovation and sustainability in an evolving market and captures the essence of Dunphy’s values and mission.
The brand identity, underpinned by a modular grid system used in blueprints and supported by the “Dunphy Blue” colour, represents the traditional blueprints drawn up by expert draftsmen that have evolved into the 3D software used as part of the engineering process today. The original ‘Dunphy Blue’ colour remained important to the family, so Dawn retained this part of the palette, which also provides a nod to the blueprints of old.
Established in 1964 by the late Malcom Dunphy, an esteemed Rochdale inventor decorated with multiple Queen’s awards, Dunphy has remained a family-owned business with a rich history. The rebrand pays homage to the company’s heritage while propelling it into the future of industrial decarbonisation and sustainability.
General manager Matt Brierley said: “At Dunphy, we pride ourselves on being a forward thinking, innovative company, who stay ahead of the competition. We’ve proven this on a number of occasions, being first to market with touchscreen controls, packaged plantrooms and hydrogen burners. Whilst we had this focus on our product, we felt we lacked the same on our company as a whole. We saw the branding initiative as an opportunity to reflect on where we’ve been and where we are going and to look at how we present ourselves to the customer.”
He added: “We feel the branding initiative has been a success, giving a new, more modern, look to the business that we can build on moving forward as we push ourselves on different platforms. The website is a big part of this and we’re confident that the new-look site, with revised content, will showcase our products in a manner akin to the quality of product on offer.”
The rebrand strategically targets Dunphy’s key market, aligning with the values and aspirations of environmentally conscious industries. By fusing innovation, heritage, and sustainability, the new brand establishes a powerful connection with customers who seek forward-thinking, sustainable solutions in a previously carbon-heavy industry.
The rebrand not only positions Dunphy as a market leader but also signifies its dedication to a more sustainable future.
