Former Arsenal, Man City and England goalkeeper David Seaman will take his Seaman Says podcast to Manchester’s Sport Social Podcast Network (Sport Social), with an agreement to host, monetise and distribute the hit show. The move comes as Spotify reports a threefold increase in sports podcast listeners.
The podcast, fronted by Seaman himself, will now be hosted on the network, with new episodes of the show released twice a week across all major podcast platforms.
Seaman Says is produced by Manchester-based audio company Listening Dog Media, which also produces Stan Collymore’s popular The Last Word podcast. Since launching Seaman Says in 2021, the show has become known for its hard-hitting interviews with sport legends including Paul Gascoigne, Jurgen Klinsmann, Sir Mo Farah and Faye White.
Seaman Says now joins Sport Social’s rapidly growing growing of shows. Other recent additions have included Wisden Cricket, The Late Braking F1, The Joe Marler Show and The Geraint Thomas Cycling Club. Sport Social also formed a partnership with podcast creators Crowd Network in May.
The spate of new shows comes as Sport Social celebrates over 2.4m monthly downloads. The network launched in February 2021, creating a dedicated podcast platform to bring together sports content creators. The sport podcast market has undergone significant growth in this time. As well as Spotify’s stats reporting a threefold growth in sport shows in 18 months, with Podtrac data showing a per cent year-on-year increase in downloads in 2022.
Supporting its podcast creators to grow and monetise shows, Sport Social allows shows of all sizes to access advertising and sponsorship and enables cross-promotion between network shows.
Jim Salveson, Head of Sport Social Podcast Network, said: “Entering into a partnership with the Seaman Says team is a major win for Sport Social, and the icing on the cake following a brilliant year as a global podcast network. Reaching over 2.4m downloads and building a growing global community are milestones we are really proud of. We’re excited to secure more great shows, in new sports and with new creators, as the network continues to grow in 2022.”
Callum Marks, producer of Seaman Says added: “In the past 12 months we’ve built a show we’re proud of, creating an equally brilliant audience to boot. When Jim and the Sport Social team told us about their ambitions and offered us the opportunity to join the network, we jumped at the chance. Their experience in the sports podcast market is going to be invaluable in taking Seaman Says to the next level – we’re definitely in safe hands with the team.”
