Smoking Gun will handle the influencer marketing and public relations for ski, mountain and activewear brand, Dare 2b.
The brand has previously worked alongside Laura Whitmore, Jermaine Jenas and Henry Holland, and the Manchester agency will work on a retained basis to negotiate further high profile influencer collaborations and media relations.
“Smoking Gun impressed us from the off with its strategic approach to building brand love and driving revenue at pace,” said Sally Bailey, Dare 2b’s Marketing Manager.
“The team’s expertise in influencer marketing is guiding us towards some exciting collaborations for the year ahead and already it has delivered the launch of our NEXT X Dare 2b skiwear collection with outstanding results.”
Smoking Gun Managing Director, Rick Guttridge, added:
“Dare 2b has a stellar reputation as a quality performance sports brand and through our partnership, we’ll be cultivating this with big and bold campaigns, money-can’t-buy experiences for influencers and showstopping media moments.”
