Regatta Group’s Dare 2b has named a new Manchester agency, after completing a 3-way pitch process.
The performance sport brand has appointed Label PR to handle all press and communications, including managing ambassador partnerships.
Label had completed a 4-month project contract and as its retained agency it will work across all events, experiential, press and influencer communications. This will focus on the brand’s ethos of “pushing your limits, finding joy in exploration, and savouring the rush of adventure.”
“Our plans for 2025 include a strategic approach to how we communicate with existing and new customers through press, influencers and social media,” explained Sally Bailey, Dare 2b Marketing Manager.
“Label PR’s pitch was reenergising and gave us a concise plan of action for the year ahead to grow brand awareness and traffic to our website dare2b.com. We’re looking forward to delivering outstanding projects alongside the agency’s team in the coming months and the new year.”
Label PR will also lead on a new creator-fronted collection which will be announced in the coming weeks and launch to consumers in AW24, as well as unveiling a new designer skiwear collaboration later this year.
The agency also works with other Regatta Group brands, including Regatta and Regatta Professional.
