Fluid Digital has produced an ecommerce site for Danish brand, Christina Jewelry and Watches.
The Manchester agency was brought in to help the company launch in the UK.
The site is the first that Fluid has built on the Shopify platform and enables customers to choose from a range of interchangeable straps, faces and gemstones.
“The UK has been an untapped market for Christina Jewelry until now and we see huge growth potential. Christina Jewelry’s success has traditionally been in high-street retailers and while this will remain the backbone of its business, it is recognised that there is huge sales value and brand growth potential in ecommerce. We are delighted to be bringing its products to the UK online retail market and Fluid was the natural choice to develop and launch this project for us due to their experience in the jewellery arena,” explained Ian Harrison, Sales Director and co-owner of Christina Jewelry and Watches UK, the company which has the license to bring the brand to the UK and the Republic of Ireland.
“We were looking for an agency which understood the behaviour of our target consumers and had experience of developing product customisers. In our case, one of our specific requirements was for consumers to be able to tailor their watch to their individual personality by choosing a custom strap and jewels with a ‘watch builder’. We feel this is a particular USP that will set us apart from other brands, so it was vital for us that we chose an agency with this expertise.”
The brand is stocked in 250 Danish retailers.
