Anattic has produced a new commercial starring Formula 1’s Daniel Ricciardo.
It was to announce the release of new wine, DR3 II along with a special edition “shoey-shaped” Ricciardo Decanter.
The Manchester production company worked with creative agency Emotive on the shoot for Australian winery, St Hugo and Pernod Ricard.
Due to agency and client being based overseas as well as Covid-19 restrictions, Anattic live-streamed the shoot.
“It feels like we’ve created this finely tuned machine. Being able to livestream our production as it happens back to the agency & client in NSW Australia, gain instant feedback and approval on shots from the creatives and host Daniel Ricciardo for the 8th time – awesome,” said Anattic’s Head of Production Matt Page
[Photo: Julian Bogner]
