A new venue mixing “filthy burgers”, cocktails and an immersive cricketing experience has appointed Brazen to handle its consumer PR.
SIXES is a new UK-based social cricket venue, featuring state-of-the-art batting nets, which will be available to hire by the hour.
Brazen’s role will be to handle national campaigns and regional events, as well as seeking to maximise its connections with The Hundred and England and Wales Cricket Board.
“SIXES is a brand with so much potential and we can’t wait to help them with their expansion plans. The quality of the offer is perfect for people looking for a full-on cricket experience or just a good meal and drink with friends,” said Brazen Client Director, Peter Burling.
“Thanks to SIXES state-of-the-art technology, the level of challenge can be scaled up or down to suit the batter at the crease, making it fun for anyone to play!”
It currently operates 5 UK venues at White City Westfield, Fulham, Fitzrovia, Manchester and Birmingham,
“We’ve got huge growth aspirations and knew we needed a strategic partner that had the skills to bring all our venues together nationally, as well as operate hyper local footfall driving campaigns,” added Calum Mackinnon, Co-Founder at Sixes.
“We loved Brazen’s can do approach and energy and their ideas literally hit the mark – We were literally bowled over!”
