Leeds-based digital agency Creode has created a new digital integrated campaign for accountancy firm SJD Accountancy.
The campaign leads with a TV advert showcasing the services from SJD Accountancy and utilises the Sky Adsmart network, which focuses on tailored, targeted advertising for viewers.
The digital campaign runs across multiple channels including display advertising, paid social and search advertising.
Creode Creative Director, Larner Caleb, said: “As well as addressing the needs and concerns of people in white-collar professions, this campaign also had to speak to people who work in trades which are traditionally described as blue-collar, too; a wide range of professions, matched by a broad spectrum of earning potential.
“The insight came from the common thread that whatever jobs our audience carried out, a huge swaithe felt they were spending almost as much time on their figures as they were on their actual roles. That’s where ‘Get on top of the numbers’ was conceived; a simple idea which had cut-through for everyone.”
Group Marketing Director at SJD Accountancy, Rebecca Pedler, added: “Talking to our customers, we know that what many of our audience want is to simply get on with doing what they do best. Our service lets them stay on top of their day-to-day finances and when they do have a question our team of real accountants is there to provide answers in a way they can understand.”
