CP Media has bought specialist bus and tram advertising firm, Adverta.
The deal, for an unknown sum, sees CP Media add 23 staff to its team and increase its presence in the East Midlands and Ripon.
“The bus and tram advertising sector is one that we know well. I was heavily involved in transport advertising for many years alongside my business partner Andrew Walker. This means that Adverta is a perfect fit for our ambitious growth strategy,” said Mike Brennan, Chief Executive of CP Media.
“We are really looking forward to working with the Adverta team and growing the business in the same way that we have grown the main CP Media business and subsequently Eye Airports following our 2019 acquisition.”
Adverta is one of the UK’s largest bus and tram advertising specialists, working with around 30 bus companies.
“I am proud of Adverta and very happy that it will be joining the CP Media group. CP Media has a great track record of diversification, acquisition and growth and I know that this move will help Adverta to grow significantly,” added Lisa Ratcliffe, Managing Director of Adverta.
The Halifax and Harrogate-based CP Media announced revenues of £6.8m earlier this year and its headcount now totals 70.
