Hello Earth – the Liverpool-based performance-driven digital agency that specialises in serving socially responsible brands – has been appointed by clothing brand Seasalt to handle a major creative and strategic project over the coming months.
Hello Earth will be delivering an initial creative audit which will be followed by a full creative strategy and handbook that will drive and underpin the brand’s ongoing digital marketing activities. The agency will also be creating a suite of static and video assets that will be ready to launch on April 30th.
The final element will be a strategic insights and reporting phase that will aim to improve Seasalt’s full funnel approach to ensure it engages with its customers throughout their entire buying journey, from initial awareness to conversion. The focus will be on curating tailored messaging and creatives at each stage.
Seasalt was established in Penzance in 1981. It makes beautiful, quality clothing and accessories woven with stories of Cornwall that are inspired by the county’s wild landscape, artistic culture, and maritime heritage. The brand’s design ethos is all about creating beautiful and useful clothing that customers can enjoy wearing season after season. There are now some 75 Seasalt shops in the UK and Ireland, as well as two in the US.
Stephanie Fisher, founder and MD of Hello Earth, said: “Seasalt has become one of the UK’s most loved fashion brands and much of that success is built on its Cornish heritage and unwavering passion for its people and stories. Our primary aim is to help communicate those inspirations and to really showcase the label in all its beauty, whilst also delivering strategic insights that will deliver real results.”
Rosie Freeland, paid social marketing manager at Seasalt Cornwall, added: “We like to collaborate with partners who appreciate and respect what we stand for. Our place in Cornwall, and how that translates into our collections, runs to the heart of our business. It was obvious Hello Earth understood that, and we are looking forward to working together.”
