York-based Continuum Attractions has named a new Acting CEO at the same time as unveiling “bold expansion plans.”
Andrew Pawson, a long-time executive at the firm has stepped into the Acting CEO role, as Juliana Delaney announced she was leaving the business after 16 years in charge.
Pawson said he planned to expand the company’s portfolio and enhance visitor engagement through “innovative, data-driven, immersive technologies.”
“We specialise in bringing history to life and curating memorable and enjoyable experiences for our guests. I am thrilled to accept the position of acting CEO and thank the board for the confidence they have placed in me. After nearly 40 years in the business, my passion has never waned, and I look forward to the next steps in our growth journey,” he explained.
“We are looking for new attractions that could benefit from revitalisation, a fresh commercial approach, and the unique skills of our talented team. Owners can trust us to honour their brand and deliver meaningful commercial results.”
Continuum’s current portfolio includes The Real Mary King’s Close in Edinburgh (recently named TripAdvisor’s Best of the Best UK Visitor Attraction 2024), the Coronation Street Experience and Emmerdale Village Tour in partnership with ITV and The Loch Ness Centre, which opened last year.
“We’re committed to investing in data-driven insights and harnessing the power of GenAI and augmented reality to enrich our storytelling. At the same time, we’ll stay true to our renowned human-led storytelling approach, ensuring every visitor leaves with a memorable experience,” added chair, Sue Garland-Worthington, formerly deputy CEO of British Tourism and Visit Britain, who’s recently joined the Group’s board.
Meanwhile, Delaney explained that she was moving on to develop a “portfolio of interests.”
“16 years as CEO in one company is a long stretch and now is the time to wish the team at Continuum a fond farewell and for me to move on into a different path,” she explained.
The former CEO started her career at first in charge of the marketing and then operation of the Jorvik Viking Centre in York, attracting a record 980,000 visitors a year.
She welcomed a similar number, over 18 months, to Coronation Street The Tour in Quay Street Manchester – its location before it moved to Trafford Park.
Continuum has a turnover of £20m and employs nearly 600 staff.
