Meanwhile has pulled out all the stops on its mission to create this year’s Red Noses for Comic Relief, with the first ever Red Noses that actually tell you jokes via the Comic Relief Joke Generator.
There are five characters to find, including the super-rare Golden Hooter, which is plated in 24-carat gold leaf. The fun continues with a selection of associated merchandise for 2024, which has also been created by the agency in collaboration with Manchester design studio The Office Of Craig.
CCO and founder of Meanwhile, Tim Jones, said: “We’re incredibly excited to reveal the work we’ve done with the team for this campaign. The project is, of course, incredibly humbling and an unreal opportunity to create a true piece of popular culture for a charity that makes such a huge difference to so many lives. And, it was a thrill to develop the first ever Red Noses that are not only fun to wear but can actually make you laugh too.”
Al Marchant, CEO and founder of Meanwhile, added: “We’re so grateful to everyone at Comic Relief for placing their trust in us, and we’ve collectively had real fun working together so far. We hope that the Noses will both surprise and delight not just the wearer, but those around them too.”
Jane Lamb, director of partnerships at Comic Relief, said: “The little Red Nose that makes a huge difference will always be at the heart of our Red Nose Day campaigns and we love bringing out brand new designs every year for our supporters to enjoy. It’s always an exciting project to reimagine and it’s been a fantastic experience working with Meanwhile for the first time – we are absolutely delighted with the new collection.”
Comic Relief was founded in 1985 by Richard Curtis and Sir Lenny Henry, as an opportunity to fundraise through comedy, with the first Red Nose Day taking place in 1988.
The campaign has since become a yearly occurrence, and Red Nose Day 2024 will take place on 15th March. Money raised this Red Nose Day could help tackle poverty, provide food, essential healthcare or safe shelter for people in the UK and around the world.
The merchandising products, and the mirth-inducing Red Nose itself, are all available now at amazon.co.uk
