Code Computerlove has been brought in by Butlin’s to “revamp” its online offering.
The Manchester-based firm will work across its Butlins.com and Butlin’s Big Weekenders sites. This will include migrating them both onto a new content management system and introducing best practices for its booking engine.
Butlin’s has recently invested in a new marketing and PR campaign, and appointed Brazen to its consumer account.
“With so much great awareness-building work going on – from our exciting new ATL campaign to PR and social activity – it’s essential that we’re giving audiences the best experience of Butlin’s when they reach our websites,” said Joanna Montgomery, Head of Digital at Butlin’s.
“By creating the most effective booking process tailored to our audiences, we can capitalise on all of the new audiences we’re attracting and make the start of our guests’ break-booking journey as enjoyable as it is when they’re staying at one of our three UK resorts.”
Rob Jones, Managing Director of Code Computerlove, added:
“Working with Butlin’s is a fantastic opportunity for us to call on our experience within the leisure and hospitality sector to support the Butlin’s brand, and importantly get a deeper understanding of the specific motivations of their customers to take them from browsing to booking.
“We’ll be taking learnings from our insights to help Butlin’s develop digital services that drive a commercial return and contribute to the company’s vision. We’re looking forward to the fun we’ll have along the way too – it’s a fantastic brand to be working with that is all about making life more enjoyable!”
