Manchester-based digital product studio Code ComputerLove has appointed Jamie Evawin as Head of Experimentation.
Evawin worked at Code for four years prior to moving to musicMagpie 18 months ago, and returns to the studio in his new role to drive growth for the agency’s performance function.
In his role, he will embed experimentation tools and practices into its product teams, and expand Code’s range of services including CRO, analytics and user testing.
He will work closely with the media agency Mediacom North Group, which acquired the studio in 2016, and its recently launched Google Practice.
Code’s Managing Director, Rob Jones said: “Experimentation has become a hugely attractive element within Code’s overall service offering as part of how we advance our partners’ product innovation strategies and drive growth. With experimentation we learn much more than through often isolated tests that tend to focus on conversion; for us experimentation, innovation and scalability go hand in hand.
“Jamie’s experience within the discipline will enable us to take a further step up and embed experimentation as a mindset within our product teams. Value sits at the heart of what we do – and central to this is being able to validate, test and learn throughout the product development cycle.”
Evawin added: “This is a fantastic opportunity for me to work with Code’s senior leadership team to help to expand the agency’s approach to performance and innovation.
“By designing and conducting a portfolio of experiments for partners we are able to measure in a much more meaningful way; a way that goes beyond optimisation, conversion and more typical A/B testing to truly explore and validate product development strategies.
“I’m looking forward to being back with the team to grow our overall offering and to bring in new talent as we expand the team.”
