The Co-operative Bank marks 150 years with Dinosaur

150years

Dinosaur has been appointed to celebrate the 150th anniversary of The Co-operative Bank.

The Manchester agency’s campaign highlights how the bank and its customers have done things “the right way” since it was founded.

“We understand that a brand getting excited about their anniversary, in and of itself, is a well-trodden path but we wanted to make the moment count,” explained Mark Beaumont, CCO of Dinosaur.

“The Co-operative Bank have a lot to be proud of and their ethical approach to banking isn’t new – they’ve been doing it for 150 years. We wanted to show how they’ve spent this time – combating climate change, defending human rights, refusing to back animal exploitation and the trade in weapons and so much more.”

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The messaging has been centred around the bank’s core principles of “ethical then, ethical now, ethical always” and the timeline film, social shorts and branch posters feature a symbolic 150th logo based on the signature of Robert Owen, the Co-operative Movement’s founder.

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