Co-op Media Network is set to install 300 new digital screens at the front of its stores.
It said the investment would “turbo-charge” its retail media offering.
The screens will be installed in its highest footfall, urban locations, including Greater London, Greater Manchester and North Yorkshire, with 24 stores planned to go live each week, until January next year.
“We’re the experts in convenience, and given our unparalleled shopper footfall, we want brands that invest with us to realise that retail media spend in Co-op stores can yield significant results that can importantly be measured, with a consistent return on investment across the board,” explained Matt Hood, Managing Director of Co-op Food.
It will take the number of digital screens across its 2400 stores to more than 9300, including kiosk and customer-facing screens at staffed tills. The new installations will be placed at either the store entrance or a window close to it.
Hood said that the reason for choosing urban locations, was to maximise reach and increase value and exposure for advertisers.
“The digital screen roll out has been designed to utilise Co-op’s superpower as a media owner, with a store in every postal code area we’re primed to deliver on reach and our high frequency of shoppers ensures that brands gain maximum visibility.
“Our investment into digital screens solidifies Co-op Media Network’s position as the UK’s largest and leading media owner in the convenience sector.”
