The Co-op Group has appointed VCCP following a 2-way competitive pitch.
VCCP will be responsible for driving strategy and creative direction on a project by project basis, starting with a new campaign to grow its membership by 1million people this year. This will run across Co-op Group and all of its products and services – including food, funerals, legal and insurance.
“We are absolutely delighted to have been appointed by Co-op and we are already preparing our first campaign together, to help grow their membership and business,” said Andrew Peake, Chief Executive of VCCP London.
“Co-op is a fantastic brand and we can’t wait to kick off our new partnership and show the nation why they are so special.”
The pitch process was run by Ingenuity.
“We are pleased to appoint VCCP to work with us on a project by project basis, to help grow our membership by another one million people and to drive further our Co-op point of difference,” added Mel Matson, Co-op’s Marketing Director for Food & Masterbrand.
The media account, which is handled by Dentsu, is not affected.
