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Clear Channel UK and Jamii team up for second campaign offering free ad space to BME businesses

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Following a successful 2021 campaign that saw over 200 Black-owned UK businesses apply to win free OOH advertising space, Clear Channel UK and Jamii are back again to put the spotlight on Black entrepreneurs.

Understanding the challenges that face Black British businesses – with visibility being one of the most vital parts of business success – the scheme will offer free outdoor advertising space to select businesses and is open to both physical and online Black retailers and service providers.

Applications are now open via the Clear Channel UK website and will close on 17 March 2023. The selection process will be overseen by Jamii and Clear Channel UK to choose 10 businesses whose campaigns will run from April 2023.

Campaigns of the selected businesses will run across Clear Channel UK’s Adshel Live screens, part of the biggest digital Out-of-Home network in the UK. Clear Channel UK will also offer free design support to help create the advertisements while any selected e-commerce brands will also be listed on Jamii’s marketplace.

Recent research conducted by Clear Channel UK, in collaboration with Channel 4, The Good Side and Blacklight, found that 64 per cent of Black and Minority Ethnic (BME) entrepreneurs agree that advertising is crucial to growing their business, compared to 40 per cent of their White counterparts.

Despite this, BME entrepreneurs still find it difficult to increase their brand’s visibility, with 22 per cent stating they face significant difficulty when it comes to acquiring and paying for advertising space, compared to 10 per cent of White entrepreneurs.

Based on learnings from the research, additional support will be provided to Black-owned businesses through networking events and webinars throughout the year, with further details to be provided at a later date.

“After the huge success of the first competition, we’re really proud to collaborate with Clear Channel again. High street advertising is powerful marketing that isn’t ordinarily accessible for many Black-owned businesses,” said Courtney Ismain, Jamii co-founder.

Caroline Forbes, Clear Channel UK’s head of sales – OOH agencies, added: “We know the power of advertising and understand how significant outdoor advertising space is when it comes to growing a business and creating lasting economic impact, especially for Black entrepreneurs. Operating as a platform for good means we’re committed to supporting Black-owned businesses in the long term and we’re excited to continue building on the momentum of last year’s success by evolving the scheme to reflect our most recent research findings.”

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