Credit comparison site TotallyMoney.com has appointed Citypress as its retained PR agency following a competitive pitch.
Founded in 2007, TotallyMoney.com compares more than 140 credit cards, hundreds of personal loans and over 5,000 mortgages. It has half a million monthly customers.
TotallyMoney.com has 500,000 monthly customers
Manchester-based Citypress will be providing a full service newsroom for TotallyMoney.com and will seek to raise its profile through a media relations programme targeted at national, broadcast, consumer, business and personal finance media.
Kelly Hollidge, account director at Citypress, said: “Access to credit should be fair and simple, yet the reality is very different. Many credit-worthy people struggle to access credit cards, mortgages and loans due to poor credit scores. What’s worrying is that people are often unaware of their score before they apply for products, meaning they are searching blind. TotallyMoney.com wants to change this.”
Citypress recently won a competitive pitch for Start Up Loans, the Government-backed scheme which provides loans, mentoring and support for new and early stage businesses.
Alastair Douglas, CEO of TotallyMoney.com, said: “Our mission is to make access to credit fairer through our technology that helps people make smarter decisions about their applications. With its extensive personal finance experience, the team at Citypress will be playing an important role in communicating this to consumers.”
