City Outdoor Media is teaming up with Steven Bartlett, the investor and host of The Diary of a CEO podcast to broadcast positive messages across the North for World Mental Health Day and beyond.
Reaching out to communities in Manchester, Newcastle, Sheffield and Leeds, the digital screens will share positive statements from Steven Bartlett on a weekly basis.
The messages aim to challenge and overcome self-sabotaging and negative thoughts, and launch with a very befitting message for world mental health day: “Anything that costs you your mental health is too expensive. Look elsewhere.”
Sarah Parkes, group chief sales and marketing Officer at Talon Outdoor comments: “With one in four people experiencing some kind of mental health issue, it has never been so important for people to feel supported and recognised. It is imperative that the OOH industry is taking action and fantastic to see City Outdoor using their platform to offer positive messaging long term.”
Launching at a time of economic uncertainty, when many people are feeling stretched and stressed in the run up to Christmas, the ‘inspirational’ messages will refresh on a regular basis, breaking-up advertising content for our audiences across UK cities.
Tess Thompson, national sales director at City Outdoor Media said: “At City Outdoor, we were keen to collaborate with Steven to amplify the work he has been doing in this area, and to give something back to the communities in which our screens are live. These messages may just help re-frame someone’s day.”
City Outdoor Media is an independently owned media owner which specialises in providing premium digital outdoor advertising sites for brand messaging. It holds a portfolio of digital screens in high impact locations across London, Manchester, Leeds, Newcastle and Sheffield.
Steven Bartlett is an entrepreneur, author, founder of Social Chain and recently-appointed investor on the BBC’s Dragon’s Den.
