BBC Studios has confirmed that it has moved Children’s In-house Production into BBC Studios Productions.
The aim is to increase the reach of BBC Children’s in-house programmes, develop new global brands and increase the value provided to younger audiences.
The BBC stated that it would create an “end-to-end business of scale and reputation” and ensure the “most creative, efficient and effective approach to bring children’s content to audiences around the world.”
The BBC Studios Kids & Family division will be led by Managing Director, Cecilia Persson.
“I’m incredibly excited at the ambitious potential for innovation and growth within Kids and Family. Alongside our core relationship with BBC Content’s unique children’s offer, we’re now open for business and are keen to explore new opportunities,” explained Persson.
“We are passionate about our content because we care deeply about our audience and know that the stories we generate, identify and nurture have the power to make a difference to the lives of kids and their families around the world. That passion, combined with the team’s brilliant talent and expertise, will enable us to develop an unrivalled wealth of new, exciting and beloved content for children and their families across the UK and beyond.”
BBC Children’s is based at MediaCityUK and the BBC Studios’ Kids & Family portfolio includes shows like Blue Peter, JoJo & Gran Gran, My Mum Tracy Beaker, Ferne and Rory, Something Special, Bluey, Hey Duggee and Sarah & Duck.
“BBC Childrens in-house production has for decades been providing the BBC and the whole of the UK with best-in-class content for our audiences, I could not be happier to see this team join BBC Studios to take advantage of their international growth and great production capabilities, bringing them the valuable expertise this team has in creating Childrens content, and taking our Children & Education brands globally,” added Patricia Hidalgo, Director of Children & Education.
