Salford’s Chief Productions has produced a campaign featuring former England footballer Peter Crouch which has recorded more than a million views in 12 hours.
The video, for Paddy Power, shows Crouch taking a fall as he attempts to launch a new career. Paddy Power himself features in the film, with a deadpan appearance from former champion jockey Ruby Walsh.
Chief MD Colin Offland said: “It’s been a busy year for Ben already with shoots for BBC Sport Relief and Ronseal under his belt and I know how keen he was to work with Paddy Power and maintain their tradition of producing funny and entertaining campaigns.”
