by
Stephen Chapman
California Almonds has released a global campaign as part of a tie-in with Marvel Studios’ Thor: Love and Thunder.
In the UK, MediaCity’s Chief was brought in by London agency, Isobel, to produce the 30-second television commercial.
Chief’s Ben Tonge directed, with post production and VFX also carried out by the studio.
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“The excitement spans far and wide as the Almond Board teams up with Marvel Studios’ Thor: Love and Thunder,” said Emily Fleischmann, Vice President, Global Market Development at the Almond Board of California
“The lead up to the film release on July 8 is a sensational moment in time to share the many ways that almonds can be a weapon in wellness in your everyday hero journey.”
The co-branded campaigns will promote the release in the UK, India, Italy and Mexico, running until the end of July.
