Chester Zoo is the latest high-profile client to sign up with The Meanwhile Agency, brainchild of former BBC Creative chiefs James Cross and Tim Jones.
Cross announced on LinkedIn that his new agency will be collaborating with fellow Manchester creatives Love Sugar Science on the project, which will cover the historic zoo’s brand and media strategy.
Cross added: “Inspiring and ambitious brands are rare. Can’t wait to drive the conservation story of this incredible not-for-profit institution, and the greatest zoo on the planet.”