by
David Prior
Cheshire-based Brandon is behind a new look for Italian cooking brand Napolina.
The brand consultancy has revamped its entire product portfolio, starting with tinned tomatoes.
Napolina, which originally launched in the UK in 1965, approached Brandon to help refresh the range in line with a new brand proposition “For the love of Italian food” and transition from an ingredients brand to be about cooking “great tasting Italian food”.
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Neil Brownbill, commercial director for Napolina, said: “Brandon has created a look for our range that truly reflects the love, care and passion that Napolina is born from.
“We now have a consistent design architecture and brand codes that communicates the quality of our products, as well as gives us the opportunity to expand the range, continue our work sharing our love for authentic Italian food and inspiring consumers to create delicious new meal creations.”
Brandon, which has also worked on fresh looks for Mega Marshmallows and frozen yoghurt brand Yorica!, worked on elements such as the logomark and product photography.
Client services director Simon Ellis said: “It was important for us to create a clear and consistent brand architecture across the extensive range and multiple categories, whilst also creating ownable brand codes.”
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