Macclesfield-based Context Public Relations has been appointed as the UK PR agency for SHARP Consumer, a global leader in TVs, Audio and eMobility solutions, in partnership with German tech communications specialist RTFM.
The agreement will see Context managing a comprehensive media relations and reviews programme for SHARP, aiming to elevate the brand presence and deepen engagement in the UK.
SHARP Consumer has long been recognised for its affordable yet innovative consumer electronics and its commitment to enhancing everyday life through technology. By selecting Context, the company has gained a PR partner with a proven track record in B2C tech communications, particularly for high-profile tech brands.
Context brings extensive experience in the industry, having successfully managed PR campaigns and media engagement for clients such as Roku, devolo, CHERRY and Aqara. The agency’s expertise spans from driving brand visibility and securing product reviews in top-tier media to executing creative campaigns that resonate with tech-savvy audiences.
Jenni Livesley, MD at Context said: “SHARP is a household name, and we are excited to work with a brand synonymous with cutting-edge technology and quality. Our team’s depth of experience gives us a good perspective and solid foundations to make an impact for SHARP in the UK and we look forward to working with the team.”
Kai Thielen, director marketing Europe at SHARP Consumer added: “We are more than happy to have Context on board to further advance our brand and product communication in the UK and to convince the market of our brand and products. We are looking forward to working together on the challenges ahead.”
