One Agency Media is behind a new 3D outdoor media campaign for Charlotte Tilbury.
Running on Ocean Outdoor’s Piccadilly Lights full-motion screen in the West End. It takes advantage of its “DeepScreen” technology, which makes content appear to be in 3D.
“We relished this opportunity to create and deliver Charlotte Tiulbury’s first 3D creative in the UK!” said One Media Agency co-founder, Vickie Butterworth,.
“It was a real collaboration that was put to the test, as our time frame was incredibly tight, from storyboard to play out in just 6 weeks. I’m incredibly proud of our creative team and Charlotte Tilbury’s trust in us. It doesn’t get much better than Piccadilly Lights – a fab milestone for everyone involved!’
The advert promoted the launch of the brand’s Pillow Talk range.
The technology uses “anamorphosis” or forced perspective which mathematically warps images, so that from a specific vantage point, there’s an illusion of 3D depth.
