Channel 4’s Head of Partnerships to speak at Prolific North Live

Channel 4 - Kevin Blacoe

We’re delighted to announce Kevin Blacoe, Head of Partnerships and Skills at Channel 4, will be joining us as a guest speaker for Prolific North Live: The Power of Partnerships.

The free event, which will be held on 3rd November at KPMG’s offices in Manchester, is set to inspire brand marketers and business owners during an exciting morning of lively panel sessions, roundtables and networking.

As Head of Partnerships & Skills, based at Channel 4’s new National HQ in Leeds, Kevin Blacoe plays a key role in delivering the 4 All the UK strategy, the biggest structural change in the broadcaster’s history. 

As part of this, he leads 4Skills which is Channel 4’s major new commitment to skills, training and development in the creative industries, from work experience and apprenticeships through to progressing the careers of those already in the industry. Prior to Channel 4, he worked for 12 years at the BBC in London and Salford, most recently as Chief Adviser for BBC Education.

 

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Alongside our 2022 Prolific Partners and guest speaker, the event will also feature two panel sessions and a selection of insightful roundtables to choose from. 

The event will kick-off with a panel session on how partnerships can fuel creativity with Gavin Shore, Executive Creative Director at McCann Leeds, No Brainer, Boutique, and special guests to be revealed soon.

Next, there will be a further panel session exploring how to maximise your brand/agency partnership. Panelists include Ashley Bolser, founder of Bolser; Tori Lorence from CreativeRace; Jessica Brown from Awin; Unbranded Manchester and finally Gareth Turner, former Head of Marketing at Weetabix and founder of Big Black Door consultancy.

Following the panel sessions, there will be a number of roundtables to choose from. When you register for the event, you will be able to pre-select your preferred roundtable:

  • Roundtable 1 – An Outcome Approach to Partnerships, hosted by Boutique
  • Roundtable 2 – Securing Talent in the Current Market, hosted by Rosie MacPhail from Better Placed
  • Roundtable 3 – Affiliate Partnerships, hosted by Jessica Brown from Awin
  • Roundtable 4 – Digital PR, hosted by No Brainer
  • Roundtable 5 – Leveraging Media Partnerships and Data, hosted by Mark Westaby from Metricomm

It’s set to be an unmissable morning, make sure you express your interest to attend now!

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