Channel 4 Sales has launched a broadcasting first, with an advertising emissions measurement tool.
It’s partnered with sustainable technology platform Scope3 to offer advertisers data about their digital campaigns running on its owned and operated platforms.
That will include actionable emissions reports, to help them reduce the carbon impact of their media buying and reach their overall reduction targets.
“As part of our commitment to sustainability, we want to help our advertisers reach their emissions reduction targets, by ensuring they have access to trusted resources that will enable them to make meaningful change,” said Ewan Douglas, Head of Sales Nations & Regions & Business Development, at Channel 4 Sales.
“We’re delighted to partner with Scope3 to offer this capability.”
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Scope3 aligns with Action 3 of the Advertising Association’s Ad Net Zero Action Plan to reduce emissions from media planning and buying, as well as the Global Media Sustainability Framework.
“We’re excited to partner with Channel4 Sales on these initiatives to reduce emissions and foster the expansion of more sustainable media buying practices,” added Tim Collier, Head of UK and Northern Europe at Scope3.
“As one of the UK’s major broadcasters, Channel4’s commitment shows leadership in addressing the climate impact of our complex advertising ecosystem. Given Channel4’s track record of environmental leadership, we believe this push for sustainable growth will inspire similar action from broadcasters and advertisers across the UK. “
