Channel 4 and Havas Media speakers confirmed for YouGov media webinar

It’ll form the basis of the conversation at the webinar on March 25th at 11:30am, where Newby, Douglas and Lunn will explore some of the recommendations, as well as some exclusive content for the event itself. This includes a focus on “watch”, comparing visual media consumption across the North and the Nation, together with a profile of the ‘super streamer’ and their preferences, based on 2020’s rise in streaming in the UK.

Download the whitepaper today to sign up to the webinar at the same time, or click here to register for the webinar alone.

Ewan Douglas, Head of Nations & Regions Sales at Channel 4, said: “YouGov’s recent research shines a bright light on what the media landscape looks like in 2021. Channel 4 viewing increased significantly in 2020 and we know our voice has been more valued than ever by viewers.  

“I’m really looking forward to taking part in this webinar and to hearing insights from Stuart and Jules to help inform our business, as well as sharing how Channel 4 has adapted to manage the rapid changes in viewer behaviour.”

Stuart Lunn, Managing Director, Havas Media Manchester, added: ‘We’ve seen significant changes in consumer behaviour during the pandemic, as also highlighted by our own COVID Media Behaviours reports. 

“What’s exciting now – as a relaxation of restrictions looms – is how many of these shifts in behaviour will stick. Whether we see a complete sea change, or a return to habitual behaviour, it will be fascinating to observe. I’m really looking forward to discussing this further.”