Castore has signed a long-term partnership with F1 team, Oracle Red Bull Racing.
The Manchester-based sportswear brand will begin its sponsorship from the start of the 2023 season.
The fashion company said it had collaborated with the 4-time Constructors Champions to develop high performance sportswear ranges and it will also take on the F1 team’s licensed merchandise programme.
“Formula 1 is a tremendously demanding environment. In 2023 we’ll race in 24 different locations around the world, in conditions that range from freezing cold to soaring heat and energy-sapping humidity,” explained Oracle Red Bull Racing Team Principal and CEO Christian Horner.
“Our Team members have to be equipped to perform no matter what they encounter, and sportswear optimised for functionality and comfort is a crucial component in achieving the level needed to win. Consequently, I’m excited that we are partnering with Castore as their expertise in sports science, materials and engineering will help us to meet that goal. I’m also really pleased that we’ll be able to bring that level of performance to fans.”
Castore branding will feature on team apparel and on the race suits of current World Champion Max Verstappen, and Sergio Pérez.
“We are thrilled to be partnering with Oracle Red Bull Racing, one of the most iconic F1 teams of modern times,” said Tom Beahon, Co-Founder, Castore.
“Not only are they an impressive brand but we share the mindset of relentlessly pursuing ways to optimize performance, encapsulated by Castore’s motto ‘Better Never Stops’. The partnership further strengthens Castore’s presence in Formula 1, and we are thrilled to continue this journey with the Oracle Red Bull Racing team and their hugely passionate fanbase.”
