Castore, has appointed a new public relations agency, following a competitive pitch process.
The Manchester-based sportswear brand has turned to Brazen to handle its consumer, corporate, product, store launches, kit deals and brand ambassador news.
“Castore’s vision is to become the number one premium sportswear brand in the world. Right now, we’re focussing our efforts on boosting consumer awareness and Brazen impressed us with their creativity and can-do attitude,” stated Tom Beahon from Castore.
The Manchester agency has already started working with 2 new brand ambassadors, boxer Joe Joyce and golfer Gavin Green.
“A dream client win, we’re excited to work with a brand that’s ambitious with its sights set on growth – Castore’s ethos of ‘Better Never Stops’ is a great fit for us as an agency,” added Peter Burling, Client Director at Brazen.
“We’re combining our knowledge and expertise in consumer and corporate PR with our ‘daring do’ attitude and the results are already paying off.”
Castore is also a sponsor of Oracle Red Bull Racing and Athletic Club Bilbao.
