Consumer electronics giant Casio has appointed performance marketing agency Journey Further to handle its performance marketing activity.
The appointment sees Journey Further, which has offices in Leeds, Manchester and London and a planned office in New York, manage PPC and SEO for the Japanese brand, with a focus on growing consumer sales of its timepiece range, including its G-Shock watch.
Journey Further’s remit will also include driving sales for Casio’s range of musical instruments and calculators.
Danny Power, Ecommerce & Digital Manager at Casio, said: “We appointed Journey Further to supercharge our search growth and they impressed us with their flexible, data-driven approach.”
Chris Rowett, Paid Media Director at Journey Further added: “Our strong ecommerce experience combined with our data-led approach provides the perfect platform to help grow Casio’s consumer sales across a number of different products.”
