Leeds-based Mighty Pea has released its first ever out of home advertising campaign.
The creative, which is led by the line: “Pea M.lk not as weird as 2020. Promise” is intended to spark conversations and raise shopper awareness of its range.
It will also highlight its nutritional credentials, compared to other dairy-free milks.
“We wanted to give cow’s milk a run for its money and ensure our plant-based milks works hard nutritionally, and that was a particular focus for our new product ‘Mighty Pea – Protein Oat M.lk’ every glass is packed with protein – as well as tasting deliciously creamy, that’s a given!” said co-founder Tom Watkins.
“We’ve pushed our oat milk to its limit, increasing the protein content and fortifying it with vitamins to give drinkers much more than just a plant-based alternative.”
It will run across 6-sheets and digital billboards across the UK, with a focus on its home city of Leeds. This will be supported by social media.
