Before pesky social media got involved, the PR department at any football club knew the transfer signing drill: pitch, scarf, shirt, smile, done.
Fast-forward to 2023 and Burnley, which is currently top of the Championship, have gone all Hollywood.
Their announcement video features Shrek, Cristiano Ronaldo and Messi.
And if you think a 1minute 40 video to reveal a signing from K.V.C Westerlo (Belgium) was a bit over the top, the stats show it’s been watched almost 20million times since it was posted.
Even Universal Pictures gave it a thumbs up… Rather than sending a legal request to take it down.
