Beer brand Budweiser Budvar has appointed Yorkshire-based UNTOLD as its new global digital agency.
The international tender process saw six agencies competing to become the 125-year-old Czech brand’s lead agency with responsibility for creating and delivering a fresh digital brand strategy, new global websites and an ongoing, multi-platform content campaign.
UNTOLD has been lead marketing agency for Budweiser Budvar UK since 2016, a period that has seen record increases in profitability, sales and profile for the UK business.
However, the global tender was managed from Budvar’s head office and saw various multinational agencies invited to take part in the three-month pitch process.
Ivan Seleštiansky, Budvar’s global marketing manager, said: “UNTOLD really understands Budweiser Budvar as a brand, and has a proven record in sharing our stories in powerful, innovative and successful ways.
“Rob, Theo and their team bring real passion, insight and enthusiasm and an unrivalled expertise in storytelling. We can’t think of a better agency to share our stories with the world.”
UNTOLD, which has offices in Harrogate and London, was set up in 2015 by writer and author, Rob Cowen, and Theo Cooper, a journalist turned content and digital specialist.
Cooper (pictured right, above) said: “Budvar is exactly the kind of brand we founded the agency to work with. Obsessive about quality, an unrivalled product and with incredible, authentic stories. We’ve loved every minute of working with them and we’re very much looking forward to next chapter.”
