Yorkshire-based supermarkets, Asda and Morrisons, have revealed their Christmas campaigns this morning.
Morrisons is focusing on a “value” Christmas, with the return of its “Farmer Christmas” character, while Asda has partnered with Warner Bros to bring Buddy the Elf to its stores.
Asda will air its television campaign first, with its ad premiering tonight on ITV’s Coronation Street.
The 90 second film uses original footage and famous lines from Elf to place the character in an Asda store.
“Like Buddy, we absolutely love Christmas – so we’re thrilled to welcome him to our team. We know this has been a tough year for so many people, which is why we want to create some little moments of joy for families this year with our Christmas campaign, and more importantly, our amazing products,” said Sam Dickson, Acting Chief Customer Officer at Asda.
“We hope that with a little bit of help from Buddy, our joy-filled Christmas offering will create some festive magic and helps give families a Christmas to remember together.”
