Bruntwood Works, part of the Manchester-based Bruntwood Group, has appointed MediaCityUK-headquartered Media Agency Group as its long-term media agency.
Media Agency Group has a strong existing partnership with the property provider and has already run tactical campaigns that placed Bruntwood at the forefront of its flexible co-working spaces. Previous campaigns have supported the launch of its PAYG offering, encouraged workers to use the co- working spaces Bruntwood offers, and driven app downloads for the vibrant retail, food, drink and events space HATCH.
Media Agency Group has now been appointed to carry out Bruntwood’s longer-term strategy and is currently exploring campaign options to showcase the brand’s pledge to be by operating at net zero carbon by 2030, in all areas under its direct control, as part of its Creating Thriving Cities commitment.
John Kehoe, CEO of Media Agency Group said: “We’re proud to be working with Bruntwood and strengthening our relationship with them with each campaign. It’s been a prime time for the brand to grow- and Media Agency Group has enjoyed assisting in that growth, and we’re looking forward to what the future holds for this partnership.”
Nicola McGee, marketing director at Bruntwood, added: “We’ve been working closely with Media Agency Group to define our approach to media and to help drive stronger awareness of our portfolio and proposition across our key regions. The team have been knowledgeable and effective in planning our campaigns and we look forward to executing more activity together over the coming months.”
